Often brands are told to stay close to what they are known for, but there are indeed some exceptions to that rule, especially when the core values and products are not impacted or partially ignored. Marshall refrigerators on the other hand almost falls in the category of a match made in heaven, or at the very least, a somewhat clever licensing deal.
via Guerrilla Marketing defined: We are Marshall: Often brands are told to stay close to what they are known for, but there are indeed some exceptions to that rule, especially when the core ...
